Rochester What the media say
The Flour City eventually became known as the Flower City as the westward moving flour producing industry was replaced by numerous nurseries that had grown up around the city. The post Civil War years brought renewed industrial growth to the region. Giants such as the Eastman Kodak Company and Bausch and Lomb were founded during this time. The Gannett newspaper company and Western Union were also founded in Rochester NY. In response to the regional decline in manufacturing during the latter part of the twentieth century, imaging and optical science is now prominent among local universities and companies, giving Rochester its latest nickname as The Worlds Image Centre.